AS Applied Business for Edexcel Double Award (Endorsed by Edexcel)

ISBN: 978 1872962 399
Author(s): Michael Fardon, Frank Adcock and John Prokopiw

A full colour text for the AS Applied Business qualification.

• covers all seven units of the Edexcel syllabus:
• Investigating People at Work
• Investigating Business
• Investigating Marketing
• Investigating Electronic Business
• Investigating Customer Service
• Investigating Promotion
• Investigating Enterprise
• a stimulating and colourful text written in a clear, easy-to-understand style
• practical activities and topical case studies throughout
• key terms and summaries at the end of each chapter
• back-up material for Tutors

Published 2005.